This is how we achieve these objectives:

1. TheDiamond.com sells only diamonds certified by the 2 best laboratories in the world- the GIA (Gemological Institute of America) and the AGS (American Gem Society). These 2 labs offer no shortcuts when grading a diamond and adhere to the strictest guidelines. We offer diamonds of all cut qualities to fit all tastes and budgets but we consider a diamond to be "ideal" only after it passes the strictest testing on the internet. All our jewelry products are created by master jewelers with years of experience. If a ring or any other jewelry piece is not made to the highest standard we will not ship it. We will send it back to the shop to be redone at a great expense to us. Every item is inspected in our offices before being shipped. Unlike other internet sellers we do all work in house and inspect everything.  
2. Since we are wholesalers by trade we can offer you prices that are truly great. You will be hard pressed to find a better deal anywhere. Guaranteed!
3. All our diamonds come with a 15 or 30 day money back guarantee. If for any reason you are un-happy with the diamond or jewelry item  you ordered, just send it back for a no questions full refund. All jewelry comes in a gorgeous wood presentation box with a free appraisal and free shipping.
4. Thediamond.com experts wrote the most extensive diamond and jewelry guide on the internet. With over 150 pages of guidance and advice, written in a very friendly manner, any user will find something useful. Whether you consider your self an expert or a novice our learning center has tons of information for you.

Michael Scheiner, Chief Executive Officer
Mr. Scheiner is the co-founder of TheDiamond.com. He has 15 years experience in the diamond and jewelry market and substantial expertise in all elements of the business from product sourcing to marketing both to retailers and end consumers. Mr. Scheiner has launched two successful diamond and jewelry wholesale businesses in New York. Mr. Scheiner holds a B.Sc. in Geology.

Alex Mashinsky, President
Mr. Mashinsky is a widely recognized entrepreneur and visionary in the Business-to-Business space and the founder of Arbinet theXchange (symbol: ARBX), the world's leading Nasdaq-style exchange for the real-time trading and physical delivery of global telecommunications capacity. A featured speaker at over 120 international conferences on the Internet, a recipient of 17 domestic and international patents, Alex Mashinsky has also received numerous awards for innovation including the prestigious Technology Foresight Award for Innovation presented at last year's Telecom Geneva -- the largest telecom conference worldwide. 

Advisory Board

Gil Mermelstein,A.T. Kearney management consultants
Mr. Mermelstein's experience includes developing strategies, launching new products and services and improving operations in traditional and online companies. His experience was gained primarily through nine years with A.T. Kearney management consultants, PriceWaterhouseCoopers and KPMG. Working in New York,London, Paris and Tel Aviv Gil has advised clients such as Citigroup, Bank of America, Rank Group (U.K.) and Disney (France). Mr. Mermelstein holds an MBA degree from INSEAD in France.

William M. Saubert, Senior Vice President, E-Commerce, AXA Financial Services
Mr. Saubert has been responsible for AXA's e-commerce initiatives since joining AXA in March, 2000. His responsibilities include overseeing the build-out of all applications and infrastructure, developing and the strategic business case for e-commerce in the company, and ensuring its implementation. Prior to joining AXA, Bill Saubert was global co-head of A.T. Kearney's financial institutions consulting practice working around the world with clients on e-commerce projects. Prior to Kearney, Bill was head of North American financial services practice of Arthur D. Little and a principal with McKinsey & Co.